From Dan Aykroyd’s Crystal Head Vodka to George Clooney’s Casamigos Tequila, it’s become a common trend for celebrities to invest their money in liquor companies in recent years. Now, Billionaire entrepreneur Elon Musk may be about make his mark on the spirits industry with a Tesla-branded tequila as well.
The idea began as an April Fool’s joke, when Musk tweeted that he was coping with the bankruptcy of his electric car company by drinking copious amounts of “Teslaquila.” Six months later, however, CNBC reported that Tesla has in fact filed a trademark application for the Teslaquila name. It might seem like a bit of a departure from Musk’s usual business ventures, but when you’re already the CEO of a company that carries payloads to the International Space Station, running a tequila company might seem comparatively easy.
Furthermore, Elon Musk has already spent years cultivating brand recognition for Tesla. It’s not hard to image Tesla drivers showing off their brand loyalty by buying a nice bottle of tequila to display in their liquor cabinet. It’s not clear when the product will launch, but Musk has already published a “visual approximation” of what the Teslaquila bottle while look like on Twitter.
Keep an eye out—before too long you may be able to find Tesla’s namesake tequila right here at Outlet Liquor! To learn more about everything we have to offer, feel free to give us a call or visit our store today.